What is Loss aversion?
Risk & strategyPeople feel losses about twice as strongly as gains of the same size, which makes them hold losing trades too long.
Think of it like: Losing a banknote ruins your day more than finding one makes it.
Real example: Refusing to sell a losing stock "until it comes back".
Lesson: Why losses hurt more Practise it now: Brain Scan Practise it now: Discipline Dojo