The lesson in full
Every time you buy a snack, ride an app taxi or stream a song, money flows to companies. A stock (or share) lets you own a tiny slice of one.
Own a share and you own part of the business: a claim on its future profits and often a vote at its annual meeting.
Shares trade on stock exchanges: New York, London, Tokyo, Mumbai, Jakarta, Mexico City, Madrid and dozens more.
Two ways to earn: the share price rises, or the company pays you part of its profit as a dividend.
And you can lose. From 2007 to 2009 the S&P 500 fell about 57% and needed until 2013 to recover. A single company can go to zero: Lehman Brothers did in 2008.
- Common mistake
Mistake: buying a share because it “already went up a lot” or a friend tipped it. A share is a business. If you can't explain how it makes money, you're guessing.
- Key takeaway
A stock is part ownership of a real business. Prices swing a lot, so invest only money you won't need for years, through a broker licensed by your country's regulator.
Quick check
- A stock is... A small piece of ownership in a companyShareholders own part of the company and share in its future profits.
- A dividend is... A share of profits paid to ownersCompanies that make a profit may pay part of it to their owners in cash.
- Before you open a brokerage account, check that the broker is... Licensed by your national regulatorA licence means rules, supervision and somewhere to complain if things go wrong.
- What is the worst that can happen to a single company's shares? They can fall to zeroIf a company goes bust, its shares can become worthless, as Lehman Brothers' did in 2008.
Words in this lesson
Asset Classes
- The risk and return ladder
- Stocks: owning a slice
- Reading a company report
- Bonds and government debt
- Why gold loves a crisis
- Ways to own gold
- Oil prices
- Commodity countries
- Property as an investment
- Crypto basics